Why should Newport business owners want to cater to cyclists? Because bicycling means business.
Data from around the world proves that cyclists and pedestrians are very valuable to businesses. Whether they are residents or visitors, cyclists can provide a significant boost to Newport’s local economy. Here are some key reasons why:
- Cyclists are repeat, loyal customers. Customers who arrive by walking and cycling are more frequent and more loyal – they come back again and again. Although they spend less per average visit, they visit more frequently, and ultimately spend more than car-driving patrons. They don’t use parking spaces, and they spend more time without a ticking parking meter.
- Cycling improves retail visibility. It’s easier to attract shoppers off the street for an impulse visit if they’re traveling by bike or foot, as opposed to whizzing by and not willing to turn around or manage the parking spot search. Plus, the aroma of a restaurant or the details of a clothing display don’t permeate a car window.
- Cyclists shop closer to home. Instead of heading to big-box stores, shopping malls, or chain restaurants outside of town, cyclists and pedestrians shop where it’s most convenient and most familiar – downtown, shorter distance.
- Cyclists are healthier employees. Active commuters take fewer sick days and have fewer chronic health problems.
Examples from other cities:
- After New York City installed a protected bike lane on 9th Ave, retailers along it saw as much as a 49% increase in sales, compared to 3% increase borough-wide: Measuring the Street: New Metrics for 21st Century Streets.
- When San Francisco made Valencia Street better for bicyclists and pedestrians, nearly 40% of merchants reported increased sales and 60% reported more area residents shopping locally due to reduced travel time and convenience. Two-thirds of merchants said the increased levels of bicycling and walking improved business: The Benefits of Complete Streets 7: Complete streets spark economic revitalization.
- A Toronto study found that customers arriving by foot and bicycle visited the most often and spent the most money per month: Bike Lanes, On-Street Parking and Business: Year 2 Report.
- This study for outer London shows that cyclists (and pedestrians) spent more on average in local shops than those who arrived by cars: Delivering the benefits of cycling in Outer London.
- A study of the Outer Banks in North Carolina estimates that tourists who come to the area specifically for bicycling generate approximately $60 million a year for the local economy, nine times the cost of constructing the bicycle facilities in the area: The Economic Impact of Investments in Bicycle Facilities: A Case Study of the North Carolina Northern Outer Banks.
Bicyclists need to be supported by bike-friendly practices – including adequate and appropriate bicycle parking.
Do you want to become more bike-friendly but don’t know where to start? We’re happy to help. Call us at 401.619.4900 or send us an email.