Be noticed.

 

Be a part of the RI Waves Campaign

RI Waves is a new, statewide road safety campaign that encourages everyone – pedestrians, bicyclists and motorists – to wave and confirm they’ve been seen at all road crossings. The message is positive, friendly and inspiring – we can all be safer on our streets when we Stop, Look & Wave at every crossing.

Gabrielle Abbate is Chief of RIDOT’s Highway Safety Division, where looking out for vulnerable road users is paramount. “As we continue to focus on a goal of zero fatalities statewide, we are identifying best opportunities to improve road user behaviors.”

Bike Newport is the coordinator of Newport Waves. Executive Director, Bari Freeman, also sits on the Newport Bicycle and Pedestrian Advisory Commission and the state’s Transportation Advisory Committee. She explains, “The ‘Rhode Island Waves’ campaign reinforces an intuitive gesture. It asks people to wave with intention. Folks don’t step out if they don’t get the return message. It’s working in Newport and we’re very pleased that RIDOT and NHTSA are taking it statewide now.” The statewide version includes multiple video versions, print and outdoor components, and also educational tools for schools and community organizations.  The campaigns are supported by production partners Jai Communications Group and Reynolds deWalt. Newport Waves and Rhode Island Waves are based on “Wave”, a campaign produced by Butler Brothers for the city of Austin, Texas.

Doing The Wave is easy!
At every intersection…

STOP before you enter any street any where.
LOOK in all directions to see if any traffic is coming, including bicycles.
WAVE to any person in any vehicle, including bicycles, to be sure they see you. When you get a reply wave – you’re good to go!

It’s easy, intuitive, and friendly. Confirm you’re seen with a wave!